Levan Eliava
Senior product designer with over five years of experience on high-traffic, heavily regulated platforms, currently leading design for a global crypto casino serving ~600K monthly visits across 10+ languages. I own end-to-end UX — research and user flows through to shipped interface — and specialize in design systems that teams adopt rather than work around.
EXPERIENCE
Feb 2023 –
Present
Wayzen
Middle → Senior Product Designer · Tbilisi, Georgia
Lead end-to-end product design for FortuneJack, one of the oldest and largest crypto casinos globally — owning casino, sportsbook, wallet, account and promotions across a platform serving ~600K monthly visits in 10+ languages.
Proposed and built the company's first design system, shipping the foundation in a month and expanding it since. It now underpins every screen in the product, is used by six designers and five developers, and cut design-to-development handoff from three days to one.
Ran 10–20 user interviews per feature to validate design decisions. Deposit testing revealed users lost track of pending payments and went straight to support — replacing a buried transaction status with an inline progress tracker resolved the confusion at the point of action.
Redesigned the sign-up experience to surface welcome promotion choices alongside the registration form, increasing sign-ups and engagement by 17%.
Designed the multi-tenant backoffice used by ~20 operators to run three live casino brands with two more onboarding, and adapted the design foundation across four brands including Chumbabet without rebuilding.
2022
Shirtee.Cloud
Product Designer · Full-time
Designed the print-on-demand platform experience for a marketplace supporting 35,000+ connected shops and 1.5M+ designs across 15 markets and 12 languages, establishing its visual identity and first design system.
Partnered with product managers, business stakeholders and engineers to define product requirements and shape the roadmap.
Delivered prototypes, high-fidelity wireframes, a dashboard style guide, user flows and a site map.
2021–2022
Clipart
Product Designer · Full-time
Designed the website experience for four news publications, owning user research, information architecture, interaction and visual design across web and mobile.
Redesigned places.georgia.travel, Georgia's national tourism platform, improving interface clarity and overall usability.
2021
Crafty
Product Designer · Freelance
Created the visual identity and website experience for craftyinterior.com, a Georgian architecture and interior design studio — running user interviews that shaped a simplified enquiry flow.
FOCUS
Domains — iGaming, crypto, multi-tenant SaaS, B2B backoffice, e-commerce
Tools — Figma, Adobe XD, Illustrator, Photoshop